Former Cirque du Soleil acrobat · Guinness World Records title holder

Your shoes,
put through flips.

Takeoffs, landings, wall runs and wet rock. Every one of them shows what a sole actually does, which is the hardest thing to get across in a product photo.

Book a 15-min call → See the work
Setup vs shotLems · Toronto
100K+Followers
100M+Views, all platforms
18-34Men, core audience
35-40%US audience
LemsCirque du SoleilGuinness World RecordsInsta360Hover AirBull BarMTL Balance BoardsPolar MonkeysCrossover SymmetryMonkeyFeetFreak AthleteClif BarHiggsfieldTheraICETea For GuysMama MushroomLemsCirque du SoleilGuinness World RecordsInsta360Hover AirBull BarMTL Balance BoardsPolar MonkeysCrossover SymmetryMonkeyFeetFreak AthleteClif BarHiggsfieldTheraICETea For GuysMama Mushroom
Work for brands

Selected
work

Shoes, and everything else I've put through flips for brands, from pull-up bars to balance boards and drones. Tap any title to play it.

01 · Wall flipsLems

The ad
segments

Each month's YouTube video had a segment for Lems. These are those segments, as they ran. Click one to play it with sound.

10 backflip variationsMonth 1 · Lems segment from 2:35 · Full video ↗
Bullet time with HiggsfieldMonth 2 · Lems segment from 3:29 · Full video ↗
Spider-Man wallspin tutorialMonth 3 · Lems segment from 3:02 · Full video ↗

The stills

Product in motion, for your site, email and ads.

Sole to the lens · Toronto
Sole to the lens · Toronto
Layout over a court · Salamanca
Layout over a court · Salamanca
Backflip under the CN Tower
Backflip under the CN Tower
The cathedral door · Salamanca
The cathedral door · Salamanca
Wall jump · Toronto
Wall jump · Toronto
Stone steps · Salamanca
Stone steps · Salamanca
The shoes, on the ledge
The shoes, on the ledge
Layout across the plaza
Layout across the plaza
Layout against the skyline
Layout against the skyline
Mid-rotation by the ivy
Mid-rotation by the ivy
Swinging out from a lamppost
Swinging out from a lamppost
Inverted against the facade
Inverted against the facade

What I make
for footwear

One shoot, four kinds of asset. Run them organic, paid, or through my account.

01

Reels

9:16, hook in the first second, built for your feed and for ads.

02

Long-form

A YouTube tutorial with a segment for your shoe, the way I did it for Lems every month.

03

Stills

Your shoe mid-move, for your site, email and ads.

04

Ad cuts

Short ad versions of the best takes. Happy to run them through my account too.

Alex performing with Cirque du Soleil in VOLTA
About

The body
is the demo

I performed with Cirque du Soleil in VOLTA and I hold a Guinness World Records title. These days I make the content myself: the idea, the shoot, the move and the edit.

Brands I've made content for include Lems, Insta360, Hover Air, Bull Bar and MTL Balance Boards.

Cirque du Soleil · VOLTAGuinness World Records title holder
15 minutes · no deck

Let's put your
shoe in motion.

Book a 15-min call →
Book a 15-min call